PWAs are not the future anymore. They are already here!

Many articles about PWA talk about PWA (Progressive Web App) being the future of the mobile web or multi-platform development. But that is not correct. PWAs are not the future anymore, they're already here and with an impressive impact!

What is a PWA?

Would you be surprised if I tell you that you already know what it is? PWA stands for Progressive Web App and is just a technical name for something that we have all come across while surfing the web. Let’s dive in.

PWA is a term that is used to denote a software development concept for mobile and multi-platform development. It’s when a regular web page or website is cross bred with a mobile application. The aim is to give the users a combined experience of an app (it behaves like an app) within the convenience of a browser. No need to go through the hassle of downloading the app in the app store. 

How can you recognize a PWA?

Explained in a simple way: a website developed as a PWA starts as a normal website page in your browser, but as you get to the homepage, you often see a prompt – ‘Add to Home Screen’. That is the PWA getting added to your mobile home screen. A PWA behaves like an actual app, sends you push notifications (not yet on an iPhone), loads faster, comes with smooth scrolling, and has flawless navigation. 

Flipkart Lite PWA: 70% greater conversion rate!

Flipkart is the largest e-commerce site of India. They first followed a 100% native app strategy and even temporarily shut down their mobile website. But then they decided to launch Flipkart Lite, a progressive web app. The impact of that decision? One word: impressive! Users of the PWA spend 3 times more on Flipkart, there is a 40% higher re-engagement rate and a 70% greater conversion rate of visitors arriving via the ‘Add to home’-button.

BMW global website PWA: 49% more visits!

The global website of BMW is also a PWA. And again, with an impressive impact. The site loads 4 times faster than the old site, 50% growth in mobile users, 4x increase of visitors going to a BMW sales site, 49% more visits!

The Pinterest PWA: user-generated add revenue up with 44%!

Pinterest rebuilt its mobile website using the PWA-concept.  The impact? Simply astonishing! Time spent by users up with 40%, user-generated add revenue up with 44%, and core engagements up with 60%.

Infanion and PWA?

PWA development is for Infanion not something of the future but the ‘here and now’, the present. We develop progressive web apps, so if you are looking for PWA development or if you are interested to know how you can make impact with a PWA, contact us via info@infanion.com!  

Saniya Baranwal, IPLS Consultant CRS @ Infanion