Exbo (Welcome Media) Optitouch

Optitouch of Exbo (currently Welcome Media of bpost) is an advanced web based application giving professional media agencies and advertisers access to a database with an amazing set of data. The advertiser can use this powerful targeting tool to select in a few clicks the appropriate target group in a specific area.

Infanion developed Optitouch in Drupal. Main challenge was to make the incredibely huge database with user data accessible in a user-friendly and fast web based application. In depth architectural and server optimization research were the start of this development project.